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Emio Pucci

A story which began in 1947 with the chance photograph of a woman in an outfit of his design, is still evolving.  

Known for over 30 years as the "Prince of Prints", Emilio Pucci put his famed signature "Emilio" on all his creations, from clothing to carpets, and from the Apollo 15 space mission logo to a Ford Lincoln Continental. Of the many awards Emilio Pucci received, the last one bestowed in his lifetime was the Council of Fashion Designers of America Award in 1990, accepted on his behalf by his daughter Laudomia. 

In 2000, LVMH formed an alliance with the Pucci family, acquiring a majority stake in the company. This decisive step has already begun to enhance and reinvigorate the remarkable potential of Emilio Pucci.

In addition to the historical boutique in New York, newly designed stores stretching across the globe from Palm Beach to Saint Moritz to Bangkok, provide luminous backdrops to the colourful glamour of Pucci. 

First unveiled in 2001, the Emilio Pucci furniture collections, conceived yearly in co-operation with renowned furniture designer Cappellini, mark a brilliant return to design.  

Matthew Williamson, famous for his flamboyant, intricately detailed pieces, has been appointed Artistic Director of EMILIO PUCCI in 2005, while Laudomia Pucci is Image Director. "I have admired Emilio Pucci for as long as I can remember and I am extremely flattered, it's the only label I have ever really looked at" said Williamson, who shares a design philosophy with the Marchese Pucci: "He believed in making women look beautiful in simple pieces of clothing." 

Emilio Pucci: a man, an artist's vision, and a woman's dream.
- Laudomia Pucci, Image Director

Emilio Pucci is a jewel in the history of Italian fashion. Our energies are dedicated to keeping the original spirit alive, yet carrying it forward into modern times.
- Catherine Vautrin, CEO Emilio Pucci Srl.